Attuned AI

Intrinsic Motivation

Intrinsic Motivation

How working couples succeed together

Jennifer Petriglieri, author and an Associate Professor of Organizational Behavior at INSEAD business school, discusses some of the key questions that dual-career couples need to address if they want to create the conditions for lasting relationships in which intrinsic motivational needs are met on both sides.

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As global events reshape work and life, intrinsic motivators are shifting. The State of Motivation Report 2025 analyzes trends from thousands of Attuned users, revealing key insights on financial concerns, social relationships, and feedback—helping businesses adapt, engage talent, and navigate an evolving workforce.