Audio Book

The Power of the Nudge

How Companies and Governments Use Behavioral Science to Influence Decision-Making

By Brandon Routman

 

Listen to the audio book

 

Chapters

  • Part 1: The origin of nudging

  • Part 2: Who uses nudges, and how?

  • Part 3: How are nudges created?

  • Part 4: The future of nudging

 

ABOUT THE AUTHOR

 

Brandon Routman

Brandon is a Senior Behavioural Scientist at Attuned. In the past, he has worked for the Behavioural Insights Team, the Brookings Institution, and Oxfam America.