The State of Motivation Report 2024
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Introduction
To what extent is the average person influenced by external forces—that is, the events and trends beyond one’s control that happen on a local, national, or global scale? Sure, such happenings may elicit an immediate emotional or intellectual response, and they may even cause us to change our behavior, but can they go deeper and alter the personal values and individual motivations that make us who we are? And if so, can they do so in the short term, or do they affect us only over longer periods of time?
These are some of the questions we try to answer in the following report, analyzing the responses of tens of thousands of Attuned users around the world to offer a unique window into global motivational trends, and observing the way economic, political, sociopolitical, and environmental factors influence our collective needs.
Consulting experts in a variety of fields—from academics and business leaders to DEI practitioners and coaches—we asked them to place the data in context, and to provide commentary on how the changes reflect what is going on in the wider world.
Ultimately, we hope this report can not only illuminate our current collective state of mind, but also push us toward a greater understanding of each other.